In the field of management, strategic management involves the formulation & implementation of the major goals & initiatives taken by an organisation's top management on behalf of owners, based on consideration of resources & an assessment of the internal & external environments in which the organisation operates.
https://en.wikipedia.org/wiki/Strategic_management
Business Strategy
Listening
People
Marketing strategy highlights the role of marketing as a link between the organisation & its customers.
"The marketing strategy lays out target markets & the value proposition that will be offered based on an analysis of the best market opportunities." (Philip Kotler & Kevin Keller, Marketing Management, Pearson)
https://en.wikipedia.org/wiki/Marketing_strategy
Business Strategy
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