Marketing Surgery

Have you ever wondered why your Marketing just isn’t working?

If you have ever wondered why your marketing isn’t working as well as it could, or in fact isn’t working at all, then you are like many businesses out there who are wondering the very same thing.

Thousands of businesses are putting themselves out there in local press or trade magazines, leveraging social media, using PR, blogging … yet still, the customers aren’t queuing up at the door and they can’t work out why.

Although Marketing can be seen by some as the “airy fairy” bit of running a business, it really shouldn’t be that way, and if done well, should be the cornerstone of everything you do to achieve the objectives you set yourself.

The answer is never a single one, but happily there is one very simple method of finding out what to do about ineffective marketing.

The very best start point is to find a way of truly understanding a business.  Looking at it in depth; seeking to find out what’s working and what isn’t; what’s good and what’s bad. A Marketing Surgery for want of a better term.

Marketing Surgery - 7 Business Areas

This Marketing Surgery approach objectively outlines the current state of a business by concentrating on 7 business areas and asking 25 key questions.  This tool gives the in-depth overview needed and provides suggestions, strategies and outline plans in the form of a Roadmap to move the business forward – and fast!  It is so simple, yet just so effective if done correctly.

So, what are the benefits you might wonder of asking a bunch of questions? The best way to explain it is by taking an example of one of the 7 business areas that is covered, that of Competitors. This should help shed some light. Starting out with gaining a real understanding of who your competitors are is fundamental for any business, but also really understanding on what bases they compete with you. In addition, it is vital to gain an insight into why customers buy from your competitors. Answering these questions and poignant others across the business, gives a precise way forward for your business.

Companies out there, just like yours are spending lots of money on Marketing, without really understanding what the business is lacking or what it needs. With a Roadmap created using a Marketing Surgery, the process becomes a much simpler and cost effective one.  If there is real Marketing expertise in a business, then this Roadmap is like handing over pure gold in document form.

The great news is that things will happen faster because the key stakeholders in the business know very precisely where it is heading.

You see, sometimes it really is just about knowing what questions to ask!

To find out more about the QQM Marketing Surgery please visit us at www.QQMmarketing.com or better still call us on  +44 (0) 7827 283 797 – we’d love to talk to you!  Make the most of your marketing opportunities ...