At QQM, we provide you with the insights and solutions to deliver your ambitions. With no preconceived toolkit, instead we listen, understand and help you with skilled and experienced approaches for more successful outcomes.
Most businesses are not 100% sure of the sort of marketing help they need. With this in mind, QQM offers Marketing Surgeries to any businesses that feel that their marketing could & should be more effective, but are not sure how to achieve this:
- Marketing Surgery,
- Marketing Workshop,
- Voice of the Customer.
The impact & the output of these are detailed below.
Often suited to small or medium sized businesses, if your investment in marketing is not yet ready for a top calibre full time Marketing Director, QQM can offer marketing support in the form of a part time Marketing Director to work in your business on the terms that suit both your needs & your budget.
Taking a marketing approach to the he
Often suited to small or medium sized businesses, if your investment in marketing is not yet ready for a top calibre full time Marketing Director, QQM can offer marketing support in the form of a part time Marketing Director to work in your business on the terms that suit both your needs & your budget.
Taking a marketing approach to the heart of your corporate culture can bring huge long-term sustainable success aligning a marketing strategy with your objectives with a return on investment (ROI) & an engaged team.
Larger businesses usually have a Marketing Director in place & so for these businesses, QQM also offer Marketing Consultants that come & work on one-off marketing strategy projects on a full or part time basis for as long or short a period as is required.
A Marketing Consultant can also coach the organisation into improved performance with
Larger businesses usually have a Marketing Director in place & so for these businesses, QQM also offer Marketing Consultants that come & work on one-off marketing strategy projects on a full or part time basis for as long or short a period as is required.
A Marketing Consultant can also coach the organisation into improved performance with great marketing support.
High value growth challenges can include deep dives, business transformation strategies & disruptive business models.
A truly insightful 1-2-1 or a meeting among the C-suite.
The Marketing Surgery approach objectively assesses the current state of the business across 7 key criteria & provides suggestions, strategies & outline plans in the form of a Roadmap to move the business forward quickly.
For a business owner, MD or CEO, this is a high value worthwhile exercise.
Output - a marketing roadmap detailing areas of focus & improvement.
Often a group approach across multiple departments in a business.
Marketing Workshops take the journey of gathering, understanding, sharing & developing insights across the business to be better armed & further engaged on the road ahead.
For all stakeholders, the information is transparent & the value apparent.
Input - some preparation work & multiple attendees.
Output - strategic & thorough plan on viable marketing routes forward, & an engaged team across the business focused on delivering consistent marketing.
High value objective research among key clients.
A Voice of the Customer is a business process that objectively matches the selling & marketing of a business to the insights & understanding of its customers. If there's alignment - that's good & can be maximised. If there's a gap or a mismatch, these takeaways provide the opportunity for a business to review & reset some of its sales & marketing actions. Ultimately, it’s the insights & feedback from the market that is of huge value.
Output - marketing presentation on feedback, key take-outs, suggested new approaches & next steps in your marketing efforts.
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