Strategic marketing & operational execution should work hand in hand so that your Office Products marketing is logical, puts the customer first, stands out, is sustainable & successful.
Stationery Products should be positioned & segmented efficiently so that the role of each product in a category is clear, delivered & actioned consistently to customers, delivering maximum return for all parties.
Selling & articulating the true benefits (why? so what?) of Office Products & Stationery, matching these to the needs of consumers & customers & how these fit with the customer's strategy creates a true win-win.
Marc Pinner is available for consultancy to Office Products businesses, helping business owners, sales & marketing teams transform & grow.
Marc is also available for speaking at industry events. With a successful career in Office Products marketing, Marc provides unparalleled insights into how businesses can really make a step-change in the industry.
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